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Darlene Lacey

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Social Humor & Pop Culture History

Book Review: The Los Angeles Beat

2/19/2020

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A wonderful review of my book, A Woman's Guide to Low Self-Esteem, was posted on The Los Angeles Beat by Books Editor Simone Snaith.  
"A Woman's Guide to Low Self-Esteem" is a funny and sometimes surprising look at the onslaught of advertisements directed at women throughout history. ... While it might occasionally make you cringe, this book is a fun read and a good flip-through coffee table piece. I laughed out loud a few times, like at the cartoon bat asking, "Do I look okay in this tank top?" in the section on flabby arms.

You can read the full article here on The Los Angeles Beat.  
The book (paperback and eBook) is available for purchase here on Amazon. 
​It is also available at Vroman's Bookstore in Pasadena, CA.
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SOLD OUT: Women's Self-Esteem

2/15/2020

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Vintage Slim Gard diet magazine ad
There has been a lot of talk over recent years about women's body image---how women see themselves, how others see them, and how we as a society need to recalibrate on these perceptions to stop women from endlessly primping, plucking, pedaling, and paleo dieting to meet unattainable goals. This task of recalibration seems deceptively easy---just stop judging and start accepting! We ask this of men, but what about ourselves? I can speak for myself: not that simple!
For many women, morphing from inner critic to inner fan on a daily and permanent basis requires breaking something deep, dark, and ingrained in the soul. It requires breaking our belief that whatever it is we were born with... well, it could use some work. 
How did this happen? Is it in our DNA? In my opinion, the answer is no. It's a complex situation with many external factors to blame. However, I can offer one big fat target at which to point the finger of blame---women's advertising.  
Despite the recent trends in realistic models and mannequins, advertising in all its forms continues to sell women on the idea that we are missing out if we don't buy products and services to enhance ourselves. Missing out on what? Missing out on the party, missing out on the promotion, missing out on love.
Vintage Clairol hair color ad
Back in the early 20th century, this message was blatant and often cruel, leaving no room for mistaken interpretation. These days, the message is often more subtle. The bad news about our "flaws" is now dressed up in the guise of glamour and empowerment. As long as there are products to be sold, there will be messages bombarding women to fix every little (or big) thing: feet, calves, knees, thighs, hips, bellies, breasts, arms, hands, necks, chins, lips, teeth, noses, eyes, eyebrows, hair, and skin. And if that's not enough, we also need to fix our personalities in order to succeed personally and professionally in this competitive world. How can any woman be expected to navigate around all these daily messages without being impacted in some way?
Family Tree – 1990s to Today. Cartoon portraits of five generations of identical women with different hair and makeup in the style of their time.
Last year, I embarked on a massive research project to trace how far back this kind of advertising has been slung at women. What I found is that our mothers, our grandmothers, our great-grandmothers, and all those before them have been bombarded with negative messages. I found so many that I decided to write a book about it. No wonder so many of us were told, "We must! We must! We must increase our bust!" along with all kinds of guidance and warnings about what we had to do with our looks and personalities to make it in this world. You hear something long enough, you believe it!
1970s Mark Eden ad with a voluptuous bikini-clad woman claiming she gained four inches in her bustline in six weeks. Also, a voluptuous bikini-clad woman from the Mark Eden user guide working out with the device.
On a positive note, to my surprise, I found that the more ads I looked at, the more they lost their power. I'm hoping that readers will have the same experience. By confronting our "bully" head on, we can see that we are bigger than it. "We must! We must! We must increase our self-esteem!" If only that had been our calisthenics in school.
1960s ad with a stressed-out young girl. Text reads: Girls! Do you suffer from nervous tension on “CERTAIN DAYS” of the month?

Darlene Lacey
Author of A Woman's Guide to Low Self-Esteem - available here
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    Darlene Lacey author.

    DARLENE LACEY

    Darlene Lacey writes about the past with a sharp lens on what it means to us today. She is the author of books and articles about America’s (almost) forgotten history. Her wit and insights have made her a popular interview source. She remembers the past and is not afraid to share it!

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